Bainbridge Is Now Drivepoint

When we launched Bainbridge in 2021, we couldn’t have anticipated all the changes the eCommerce industry has seen in the last two years:

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• iOS 14 tipped unit economics upside down for many brands
• Interest rates rose faster than any time in history, crushing valuations along the way
• Inflation spiked input costs, putting pressure on already tight profit margins
• VCs and other risk capital largely abandoned the industry

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The result? Valuations have tightened. Profitability is priority #1 for most brands. And “omnichannel” has become a default expectation for any brand selling products to consumers. Founders and their teams need great financial strategy more than ever before.

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So today, we’re announcing a new name and identity to guide us into this next chapter: Bainbridge is now Drivepoint.

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Drivepoint represents picking a spot on the horizon and taking purposeful action to get there. Whether your goal is getting to profitability, raising a round of equity capital, creating a massive exit, or just running a better business, our goal is to get you there faster. We help you understand the options, choose the best path, measure progress along the way, and adjust course when necessary.

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We're on a mission to power the next generation of winners in the consumer brand space by providing world-class strategic finance at 1/6 the cost of hiring an internal team.

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To deliver on that, we’ve been hard at work building the latest version of Drivepoint. In the past quarter, we’ve shipped:

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Automation features to eliminate the costly and manual work of doing finance the old way:

• Quickstart 24-hour self-guided setup
• 1-click financials import
• 1-click data imports from warehouse
• 5-minute model roll-forwards

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Integrated omnichannel forecasting to help you see the whole picture:

• SmartModel™ v5 to help you forecast DTC, Amazon, Wholesale and Retail in one place
• 98% accurate returning customer purchase predictions
• Product-level inventory planning
• 10x improvement in financial model performance‍

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A modern, embedded professional services offering:

• On-demand data and financial analysts with consumer brand expertise
• Flexible and scalable credits system so you get exactly what you need
• Expertise to help you find the ideal path to profitability

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Together, these new capabilities enable Drivepoint to meet the financial modeling, forecasting, and reporting needs of growing consumer brands in today’s changing market.

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Our customers have proven over and over that smart strategic finance serves as an essential guide for big, business-defining decisions.

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In an industry where we A/B test every Facebook ad or email subject line, shouldn’t the same level of data-driven decision making be applied to major investment decisions?

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Drivepoint makes that possible. No more flying blind with inventory purchase decisions. No more guessing at how a new product launch will impact LTV. No more scrambling to manually build reports for investors or your board.

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The road ahead may have many turns, but with Drivepoint you'll have the information you need to navigate toward your end goal with confidence.

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See Drivepoint in action for yourself by getting connected in just 5 minutes, or book a personalized demo with our team today.

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